Music Video + Screening Event Collaboration – "Don’t Run Away" by Bali Ivory
Supported the production of “Don’t Run Away” by Bali Ivory, in collaboration with Solace Films
Creative Producer (Sound)
I’m Shuma—a multidisciplinary creative based in London. My work lives at the intersection of sound, storytelling, and cultural expression. From mixing blockbuster trailers at DMS to building grassroots spaces with DominAsian Magazine, I care about the textures, people, and community behind everything I help create.
I believe good creative work holds space, tells truth, and brings people together.
“From underground sets to global campaigns—my work connects people through rhythm, image, and story.”
S.Begum
Recent Work
Volume 3 - Myriad of Mirrors
Played a key role in the planning, coordination, and execution of DominAsian’s sold-out launch party for Volume 003: Myriad of Mirrors, an immersive 8-hour celebration of South Asian creativity and identity.
"The Spin Off" DJ Battle
Spearheaded the full creative vision, concept, and production of The Spin Off, a South Asian DJ battle event styled around 8-bit gaming and arcade battle aesthetics
Daytimers at Jazz Cafe – Content Production
Invited two years in a row by the acclaimed South Asian collective Daytimers to lead content production for their sold-out residency at The Jazz Cafe
"Final Orders Please" - LOMBOMAR x Pahli Hill
Co-led the concept, planning, and execution of a two-day art-fashion-dining pop-up event bringing together DominAsian Magazine, fashion label LOBOMAR, and Soho-based restaurant Pahli Hill/Bandra Bhai
Under Our Mums Feet Exhibition
Curated and project-led DominAsian's debut exhibition Under Our Mums Feet, themed around the textures and intimacy of South Asian homes.
My Services
I offer creative support across the full content lifecycle—from ideation to delivery. Whether you’re building a brand, launching a campaign, or producing a community-centred event, I bring strategic vision and aesthetic edge.
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🎬 Content Commissioning & Creative Direction
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🎧 Audio Mixing (Post & Trailer)
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📸 Event Capture & Social Media Delivery
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🖼️ Exhibition Curation & Install Design
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🎛️ DJ Sets (Multi-Genre, Vibe-Specific)
Custom packages available for artists, brands, collectives & agencies. Let's build something real.
How I work
I approach every project with clarity, care, and collaboration. I’m a deep listener, a detail obsessive, and a firm believer that the process matters just as much as the product.
Here’s what you can expect working with me:
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Discovery & Scope – We define your goals, needs, and creative vision
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Concept & Build – I map timelines, budgets, and key deliverables
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Create & Deliver – Whether it’s sound, visuals, or curation—I bring it to life
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Review & Reflect – Final tweaks, handover, and a look at how to evolve next time
Whether you're a label, agency, collective or individual—I'm ready to collaborate.